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An app twice a day keeps the dentist away

York, United Kingdom - A recent survey by the British Dental Health Foundation reported nearly 59% of women and 35% regularly skip brushing their teeth at bedtime.

The government latest survey found only 21% of people use dental floss and only 26% use an electric toothbrush. Dental floss use has fallen between 1998 and 2009 in England, Wales and Northern Ireland and a study in the US reported that the average time spent brushing is considerably shorter than 2 minutes, with the average being about 45 seconds.

With over half of young people aged between 12 and 15 now owning a smartphone or iPod touch, Brush DJ is an ideal tool to help engage them in the task of maintaining their dental health between dental appointments.

Brush DJ also allows users to set reminders to brush, floss, use a mouthrinse and when they next need to visit their dentist or hygienist. Evidence-based age specific information is given as per the Department of Health's toolkit 'Delivering Better Oral Health'.

Ben says he was inspired to come up with this idea after watching the BBCs Apprentice where candidates were asked to design and an app. He felt this would be an ideal way to help make people aware of the latest advice to keep their mouths healthy and encourage them to brush for the right length of time to be effective, to help reduce the risk of gum disease, decay and bad breath.

Free updates will be available whenever new oral health information is released.

Ben welcomes feedback on how Brush DJ can be improved and can be contacted via the feedback form on www.brushDJ.com.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 4.3 or later
* 4.7 MB

Pricing and Availability:
Brush DJ 1.4 is Free and available worldwide exclusively through the App Store in the Health & Fitness category.

Brush DJ 1.4
Download from iTunes
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Brush DJ has been developed by UK dentist Ben Underwood. Copyright (C) 2012 Brush DJ. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.